Commentary

The publication’s view on what’s happening in the industry — trends worth taking seriously, ones that aren’t, and the occasional opinion piece backed by real experience.

Trending in Commentary

Meeting with people in a conference room
Commentary

Paying agencies to pitch: the case for fees, and the briefs where they’re overkill

Pay your shortlisted agencies a modest fee to pitch. For anything more substantial than a small project, the fee will produce a better commissioning decision than the unpaid version would.…

10 Min Read
Latest in Commentary